*mold

Speculative Design
01/07/2024

Brand Identity, 3D, Campaign, Product design

*mold is a speculative, household bio-solution utilising soil moulds as aid for plastic waste disposal, inspired by the research of Ali Abbas and Amira Samat, University of Sydney. When combining aspergillus terreus (soil mould) + engyodontium album (plant mould), the formula serves as a hyper-accelerant for plastic decomposition. This will allow people to eliminate their plastic footprint in just 120 days – as opposed to the 420 years it would take at landfill – Concept supported by a comprehensive promotional campaign, brand identity and packaging.

Ultimately, *mold is an all-natural, bio-friendly and 100% safe response and solution to the destructive process of traditional recycling and waste management. With a world riddled in plastic, mold provides the opportunity for natural support, on an individual level as well as large scale corporate support for those worse affected by the plastic blight in developing countries.

Luca Ambro +

Luca Ambro

+